magicLab Inventing the Impossible

Magicians do the impossible every day. So does the magicLab. It’s a collaboration between technologists, illusionists and artists. It’s a place where diverse disciplines lead to a shared goal; to discover the technology of tomorrow today. Illusion Augmented Technology allows us to experience the impossible, to immerse ourselves in visionary technologies, prototype the future and engage the public through strong narrative and inspiring storytelling. It’s where magic and science meet.

“There is Magic in the Future”


“Magic for the 21st century and beyond”

Wired UK

“Extending the boundaries of conventional technology”

Financial Times